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The IAB TCF consent string (TC string) encodes every consent decision a user makes. Here is how to decode it, what each segment means, and how to debug it when ad revenue drops.
PWAs blur the line between website and app, which complicates consent. Here is how mobile publishers should handle GDPR consent and storage across service workers, cache, and offline mode.
Switzerland's revFADP has been in force since 2023. Here's how it differs from GDPR, what consent it demands, and what app publishers serving Swiss users must do.
When users decline consent or opt out under ATT, contextual ads keep revenue flowing. Here's how to maximize eCPM on non-personalized inventory.
What a DSAR is, the rights and deadlines involved, and how mobile publishers can build a workflow that turns access requests into routine, not a crisis.
What COPPA demands of mobile game studios: child-directed vs. mixed audience, verifiable parental consent, contextual-only ads, Google Families rules, and GDPR-K.
A hands-on guide to the IAB TCF consent string, the common errors that quietly drop you to non-personalized ads, and a step-by-step debugging workflow.
As Android's cross-app identifiers wind down, the Privacy Sandbox reshapes how publishers target and measure ads. Here is what changes and what to do now.
Apple's ATT prompt and GDPR consent look similar but solve different problems. Mobile publishers need both — here is how they differ and how to handle them together.