Microsoft UET and Consent: How to Track Bing Ads Conversions Compliantly in 2026
Microsoft UET tracks Bing Ads conversions. Like Google tags it needs consent. Most CMPs only support Google — not Microsoft.
UET = Microsoft Advertising tracking tag. Tracks conversions, audiences, remarketing. Processes personal data → needs consent.
- UET without consent = GDPR violation
- UET blocked = lost Microsoft Ads data
- No signal to Microsoft = bad audiences
- 1. CMP collects consent for advertising
- 2. UET fires only when granted
- 3. If denied, UET does not load
- 4. Microsoft consent API integration
FlexyConsent
- Microsoft UET native
- Google Consent Mode V2
- IAB TCF 2.3
- 43+ languages
- From €0/month
FlexyConsent — Google + Microsoft + IAB.
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