Google Consent Mode V2: Hướng dẫn triển khai đầy đủ 2026
Google bat buoc Consent Mode V2 cho tat ca nha quang cao trong EEA tu thang 3/2024. Khong co no, chien dich mat mo hinh hoa chuyen doi, doi tuong remarketing thu hep va du lieu Analytics khong day du.
Basic vs Advanced
- Basic: Tag chi sau dong y. Khong co du lieu tu nguoi tu choi.
- Advanced: Tag ngay lap tuc o che do han che. Sau dong y theo doi day du. AI Google khoi phuc den 70% chuyen doi mat.
Tai sao thang 3/2024 thay doi tat ca
- Doi tuong remarketing ngung tang
- Theo doi chuyen doi khong day du — mat den 40-60%
- Smart Bidding giam
- Chi phi thu hut khach tang
Bon tham so
- ad_user_data: Kiem soat gui du lieu cho Google
- ad_personalization: Kiem soat quang cao ca nhan hoa
FlexyConsent quan ly tu dong ca bon.
Trien khai
- Buoc 1: Them script FlexyConsent
- Buoc 2: Cau hinh danh muc cookie
- Buoc 3: Trang thai dong y mac dinh tu dong
- Buoc 4: Tag Google phan hoi thoi gian thuc
Loi thuong gap
- Dung Basic khi co Advanced
- Khong thiet lap trang thai mac dinh
- Quen ad_user_data/ad_personalization
- Khong kiem tra sau trien khai
FlexyConsent la CMP Google chung nhan voi Consent Mode V2 native.
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