How Ad Blockers Affect Consent Rates and What Publishers Can Do
Over 30% of users use ad blockers. They block ads AND often block consent management scripts too.
- Banner blocked → non-consenting visitor
- Analytics blocked → data gaps
- Ad tags blocked → zero revenue
- Server-side partially bypasses — but needs consent
1. Lightweight CMP
Under 50KB, async — less likely blocked.
2. Server-Side Tagging
Routes through your domain.
3. Consent Mode V2 Advanced
Models 50-70% of blocked conversions.
4. Optimise consent rate
For 70% without blockers, maximise consent.
FlexyConsent
- Under 50KB
- Consent Mode V2 Advanced
- Server-side GTM compatible
- 43+ languages
- From €0/month
FlexyConsent — Google Certified CMP.
ทดลองฟรี