Strategija first-party podatkov: Kako upravljanje soglasja izboljsuje marketing
Marketinska pokrajina se je bistveno spremenila. Safari je blokiral piskotke tretjih strani leta 2020. Chrome je zakljucil leta 2025. Era sledenja med stranmi je koncana — a to je priloznost. V srediscu vsake strategije podatkov prve strani je vas CMP.
- Accuracy: Direct from users
- Exclusivity: Competitors can't buy
- Compliance: Collected with consent
- Platform support: Google, Meta, Microsoft prioritize
Without consent, no first-party data. Consent rate directly determines data volume.
Higher consent = More data
65-80% vs 30-40% = double usable data.
Consent Mode V2
Advanced mode recovers 50-70% of lost conversions with AI.
TCF 2.3
Without valid TC String, SSPs/DSPs won't bid.
- Step 1: Maximize consent rates
- Step 2: Enable Consent Mode V2 Advanced
- Step 3: Enable TCF 2.3
- Step 4: Build email lists
- Step 5: Feed first-party data to ad platforms
FlexyConsent
- 43+ languages
- Consent Mode V2 Advanced native
- IAB TCF 2.3
- Microsoft UET
- From €0/month
FlexyConsent — vas motor podatkov prve strani.
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