Estratexia de datos first-party: Como a xestion do consentimento mellora o marketing
A paisaxe do marketing cambiou fundamentalmente. Safari bloqueou cookies de terceiros en 2020. Chrome completou en 2025. A era do seguimento cross-site rematou — pero é unha oportunidade. No centro de toda estratexia first-party está o voso CMP.
- Accuracy: Direct from users
- Exclusivity: Competitors can't buy
- Compliance: Collected with consent
- Platform support: Google, Meta, Microsoft prioritize
Without consent, no first-party data. Consent rate directly determines data volume.
Higher consent = More data
65-80% vs 30-40% = double usable data.
Consent Mode V2
Advanced mode recovers 50-70% of lost conversions with AI.
TCF 2.3
Without valid TC String, SSPs/DSPs won't bid.
- Step 1: Maximize consent rates
- Step 2: Enable Consent Mode V2 Advanced
- Step 3: Enable TCF 2.3
- Step 4: Build email lists
- Step 5: Feed first-party data to ad platforms
FlexyConsent
- 43+ languages
- Consent Mode V2 Advanced native
- IAB TCF 2.3
- Microsoft UET
- From €0/month
FlexyConsent — o voso motor de datos first-party.
Proba gratuíta