Zerbitzari-aldeko etiketatzea eta baimena
Server-side tagging GTM 2012tik marketin-teknologian aldaketarik handiena da. Etiketak nabegatzailetik zerbitzarira mugitzeak datuen kalitatea hobetzen du. Baina gaizki-ulertze arriskutsua zabaltzen ari da: etiketak zerbitzarian badabiltza baimena ez da behar. Hau okerra da.
Myth: Server-side tags → no consent needed.
Reality: GDPR regulates data processing, not code location. IP + purchase data = consent required.
- 1. CMP → consent in browser
- 2. Consent state → server container
- 3. Server tags check consent before firing
- 4. Consent Mode V2 respected server-side
- Data quality: 15-25% less ad blocker loss
- Faster pages: Better Core Web Vitals
- First-party context
- Consent Mode V2 compatible
- Skip consent entirely
- Not forwarding consent state
- Firing all tags without checking
- Ignoring TCF for programmatic
FlexyConsent
Seamless Server-Side GTM integration. Consent state auto-included in GA4 stream.
FlexyConsent — Google ziurtatutako CMP.
Doako proba