Microsoft UET and Consent: How to Track Bing Ads Conversions Compliantly in 2026
Microsoft UET es el tag de seguimiento para Bing Ads. Como los tags de Google requiere consentimiento. La mayoria de CMPs solo soportan Google.
UET = Microsoft Advertising tracking tag. Tracks conversions, audiences, remarketing. Processes personal data → needs consent.
- UET without consent = GDPR violation
- UET blocked = lost Microsoft Ads data
- No signal to Microsoft = bad audiences
- 1. CMP collects consent for advertising
- 2. UET fires only when granted
- 3. If denied, UET does not load
- 4. Microsoft consent API integration
FlexyConsent
- Microsoft UET native
- Google Consent Mode V2
- IAB TCF 2.3
- 43+ languages
- From €0/month
FlexyConsent — Google + Microsoft + IAB.
Prueba gratuita