Estrategia de datos first-party: Como la gestion del consentimiento mejora el marketing
El panorama del marketing ha cambiado fundamentalmente. Safari bloqueo cookies de terceros en 2020. Chrome completo en 2025. La era del rastreo cross-site termino — pero es una oportunidad. En el centro de toda estrategia first-party esta su CMP.
- Accuracy: Direct from users
- Exclusivity: Competitors can't buy
- Compliance: Collected with consent
- Platform support: Google, Meta, Microsoft prioritize
Without consent, no first-party data. Consent rate directly determines data volume.
Higher consent = More data
65-80% vs 30-40% = double usable data.
Consent Mode V2
Advanced mode recovers 50-70% of lost conversions with AI.
TCF 2.3
Without valid TC String, SSPs/DSPs won't bid.
- Step 1: Maximize consent rates
- Step 2: Enable Consent Mode V2 Advanced
- Step 3: Enable TCF 2.3
- Step 4: Build email lists
- Step 5: Feed first-party data to ad platforms
FlexyConsent
- 43+ languages
- Consent Mode V2 Advanced native
- IAB TCF 2.3
- Microsoft UET
- From €0/month
FlexyConsent — su motor de datos first-party.
Prueba gratuita