Etiquetatge del costat del servidor i consentiment
El server-side tagging es el canvi mes gran en tecnologia de marketing des del GTM 2012. Moure etiquetes del navegador al servidor millora la qualitat de dades. Pero un malentes perillós es difon: si les etiquetes corren al servidor no cal consentiment. Aixo es incorrecte.
Myth: Server-side tags → no consent needed.
Reality: GDPR regulates data processing, not code location. IP + purchase data = consent required.
- 1. CMP → consent in browser
- 2. Consent state → server container
- 3. Server tags check consent before firing
- 4. Consent Mode V2 respected server-side
- Data quality: 15-25% less ad blocker loss
- Faster pages: Better Core Web Vitals
- First-party context
- Consent Mode V2 compatible
- Skip consent entirely
- Not forwarding consent state
- Firing all tags without checking
- Ignoring TCF for programmatic
FlexyConsent
Seamless Server-Side GTM integration. Consent state auto-included in GA4 stream.
FlexyConsent — CMP certificat Google.
Prova gratuïta