Най-добрите платформи за управление на съгласието в сравнение (2026)

Why Choosing the Right CMP Matters in 2026

A CMP is far more than a cookie pop-up. It is the legal mechanism that collects, stores, and signals user consent to every tag, pixel, and SDK on your site. Get it wrong and you face three compounding problems: regulatory fines under the GDPR (up to EUR 20 million or 4% of global turnover), broken ad measurement from Google and Microsoft, and eroded user trust.

Since March 2024, Google requires a certified CMP that supports Consent Mode V2. Without it, your Google Ads campaigns lose access to conversion modelling, remarketing audiences degrade, and Smart Bidding performance drops. Microsoft introduced its own UET Consent Mode in 2025 with similar requirements. Choosing a CMP that meets both standards is no longer optional — it is a business necessity.

What to Look For When Choosing a CMP

Before diving into individual platforms, here are the eight criteria we use to evaluate each CMP:

• Google certification — Is the CMP on Google’s official certified partner list?
• IAB TCF 2.3 support — Does it fully implement the Transparency and Consent Framework?
• Consent Mode V2 — Does it fire the correct Google consent signals (both basic and advanced mode)?
• Microsoft UET Consent Mode — Does it support Microsoft’s consent signalling?
• Pricing and free tier — What does it cost at realistic traffic levels? Is there a genuinely usable free plan?
• Language support — How many languages does the banner support natively?
• Ease of setup — Can a non-technical site owner install it without developer help?
• Scalability — How does pricing and performance hold up as traffic grows?

The Six CMPs Compared

1. Cookiebot (by Usercentrics)

Cookiebot was one of the earliest dedicated CMPs and remains one of the most recognised names in the space. Acquired by Usercentrics in 2022, it continues to operate as a separate product aimed at small-to-mid-size websites.

• Google certified: Yes
• IAB TCF 2.3: Yes
• Consent Mode V2: Yes
• Free tier: Yes — limited to 50 pages (not pageviews), which is restrictive for most sites
• Paid plans: From approximately EUR 12/month (Premium) for a single domain
• Languages: 47+ languages
• Setup: Single script tag; automatic cookie scanning

Strengths: Mature product with a large user base, automatic cookie detection and categorisation, solid documentation. Limitations: The free tier’s 50-page cap is often too restrictive, and premium pricing can add up for multi-domain setups.

2. OneTrust

OneTrust is an enterprise-grade privacy management platform that goes far beyond cookie consent. It covers data mapping, DSAR automation, vendor risk management, and more.

• Google certified: Yes
• IAB TCF 2.3: Yes
• Consent Mode V2: Yes
• Free tier: Yes — a free cookie consent banner with limited features
• Paid plans: Custom enterprise pricing (typically USD 500+/month for the full platform)
• Languages: 100+ languages
• Setup: Requires more configuration; enterprise onboarding is common

Strengths: The most comprehensive privacy platform available, ideal for large enterprises with complex compliance needs across multiple regulations. Limitations: Overkill for small and mid-size websites. Pricing is opaque and significantly higher than alternatives. The free tier is limited in customisation.

3. Usercentrics

Usercentrics is a German CMP that focuses on mid-market and enterprise clients. After acquiring Cookiebot, the company now serves both the self-serve (via Cookiebot) and managed (via Usercentrics) segments.

• Google certified: Yes
• IAB TCF 2.3: Yes
• Consent Mode V2: Yes
• Free tier: No (offers a trial period)
• Paid plans: From approximately EUR 50/month for the standard CMP product
• Languages: 60+ languages
• Setup: Script-based; dashboard-driven configuration

Strengths: Strong in the European market, good analytics dashboard, supports advanced geolocation rules and A/B testing of consent banners. Limitations: Higher price point than many competitors, no permanent free tier, and the product overlap with Cookiebot can be confusing.

4. CookieYes

CookieYes has built a strong following among small businesses and WordPress users thanks to its accessible pricing and straightforward setup.

• Google certified: Yes
• IAB TCF 2.3: Yes
• Consent Mode V2: Yes
• Free tier: Yes — up to 100 pageviews/month
• Paid plans: From approximately USD 10/month (up to 100K pageviews)
• Languages: 40+ languages
• Setup: Simple script tag; WordPress plugin available

Strengths: Affordable, easy to install, good WordPress integration, well-suited for small businesses. Limitations: The free tier at 100 pageviews is essentially a trial. Feature set is more basic than enterprise alternatives. Less granular geolocation targeting.

5. Osano

Osano positions itself as a privacy platform with a focus on simplicity and data-broker monitoring. It is based in Austin, Texas and is a good fit for US-headquartered companies navigating both GDPR and US state privacy laws.

• Google certified: Yes
• IAB TCF 2.3: Yes
• Consent Mode V2: Yes
• Free tier: Yes — a basic consent banner for small sites
• Paid plans: From approximately USD 199/month (Business tier)
• Languages: 40+ languages
• Setup: Script-based; integrates with their broader privacy platform

Strengths: Clean, user-friendly interface; strong US privacy law coverage (CCPA, CPRA, state laws); data-broker monitoring included in higher tiers. Limitations: Pricing is significantly higher than lightweight CMP alternatives. Less established in European markets. The jump from free to paid is steep.

6. FlexyConsent

FlexyConsent is a Google-certified CMP built with a focus on simplicity, multilingual support, and genuinely affordable pricing. It supports IAB TCF 2.3, Google Consent Mode V2, and Microsoft UET Consent Mode out of the box.

• Google certified: Yes
• IAB TCF 2.3: Yes
• Consent Mode V2: Yes (both basic and advanced)
• Microsoft UET Consent Mode: Yes
• Free tier: Yes — up to 5,000 pageviews/month, fully functional
• Paid plans: EUR 2/month (up to 100K pageviews), EUR 4/month (unlimited pageviews)
• Languages: 43+ languages
• Setup: Single script tag; banner is live in under two minutes

Strengths: The most affordable CMP on this list by a wide margin. The free tier at 5,000 pageviews is generous enough for real websites. Supports both Google and Microsoft consent modes. Clean one-script setup with no technical expertise required. Geo-targeting included on all plans. Limitations: Smaller company with a less established brand. Feature set is focused on consent management rather than broader privacy platform capabilities.

Summary Comparison

Here is how the six platforms compare across the key criteria:

• Best free tier: FlexyConsent (5,000 pageviews/month, fully functional) followed by Cookiebot (50 pages, limited)
• Lowest paid pricing: FlexyConsent (EUR 2–4/month), then CookieYes (USD 10/month)
• Best for enterprise: OneTrust (full privacy platform) and Usercentrics (advanced consent analytics)
• Google + Microsoft consent mode: FlexyConsent supports both natively; most others support Google only
• Most languages: OneTrust (100+), Usercentrics (60+), Cookiebot (47+), FlexyConsent (43+), CookieYes (40+), Osano (40+)
• Easiest setup: FlexyConsent and CookieYes tie for the simplest installation process
• Best for US privacy laws: Osano, with strong CCPA/CPRA coverage and data-broker monitoring

Common CMP Implementation Mistakes

Even the best CMP will fail if it is implemented incorrectly. Here are the most frequent mistakes we see:

• Loading tags before consent: If your Google Tag Manager container fires marketing tags before the CMP has collected consent, you are violating GDPR regardless of what your banner says. Always ensure your CMP initialises before any other scripts.
• Not enabling Consent Mode V2 advanced mode: Basic mode blocks all data collection until consent is given. Advanced mode allows privacy-safe pings that feed Google’s conversion modelling. Failing to enable advanced mode means you lose modelled conversions unnecessarily.
• Ignoring geo-targeting: Showing a GDPR banner to users in the United States creates unnecessary friction. Configure your CMP to display region-appropriate banners — or no banner at all in jurisdictions where it is not required.
• Forgetting to re-scan cookies: Websites change. New plugins, updated SDKs, and redesigned pages can introduce new cookies. Schedule regular scans to keep your cookie declaration accurate.
• Using a non-certified CMP: Google’s Consent Mode V2 requires a certified CMP. Using a non-certified solution means Google will not accept the consent signals, and your ad performance will degrade silently.

Why CMP Certification Matters

Certification is not a marketing badge — it is a technical and legal requirement. Here is what it means in practice:

Google certification means the CMP has been reviewed by Google and confirmed to correctly implement Consent Mode V2 signalling. Without it, Google Ads, Google Analytics 4, and Google Ad Manager cannot accurately process consent signals, leading to data loss and degraded ad performance.

IAB TCF 2.3 registration means the CMP is a registered Consent Management Provider with the IAB Europe. This is required by many ad exchanges and SSPs to serve personalised ads in the EEA. Without TCF registration, your programmatic ad partners may refuse to bid on your inventory.

In short, using a certified CMP protects both your legal standing and your revenue. The cost difference between a certified and non-certified CMP is negligible — the risk difference is enormous.

Making Your Decision

The right CMP depends on your specific needs. If you are a large enterprise with complex multi-regulation requirements, OneTrust or Usercentrics will serve you well. If you are a small-to-mid-size publisher looking for a certified, affordable, and easy-to-deploy CMP, FlexyConsent offers the best value proposition in the market — with a free tier that actually works for real websites and paid plans starting at just EUR 2 per month.

Whatever you choose, make sure your CMP is Google-certified, supports Consent Mode V2, and is properly integrated before your next ad campaign goes live. The cost of getting consent wrong — in fines, lost revenue, and broken analytics — far outweighs the cost of any CMP on this list.