A good cookie banner does two things:
- Keeps you legally safe.
- Keeps your users happy.
But many websites still get it wrong — from hiding “Reject” buttons to dropping cookies before consent. Let’s walk through how to build a GDPR-compliant cookie banner that’s both ethical and user-friendly.
What Makes a Cookie Banner GDPR-Compliant?
Under GDPR, consent must be:
- Freely given: Users can’t be forced.
- Informed: The banner must explain what each cookie does.
- Specific: Users can choose by category.
- Unambiguous: No pre-selected boxes or dark patterns.
- Withdrawable: Users can change preferences at any time.
Step 1 – Define Cookie Categories
Group cookies into categories like:
- Strictly necessary
- Functional
- Analytics
- Marketing
Each category must be described clearly so users understand what they’re opting into.
Step 2 – Scan Your Website
You can’t disclose what you don’t know. Use automated scanning tools to identify every cookie your site uses.
FlexyConsent performs a complete audit and updates your cookie list automatically whenever new tags are detected.
Step 3 – Write Clear Consent Language
Avoid jargon like “data processors” and “legitimate interest.”
Instead, say:
“We use cookies to analyze traffic and personalize content. You can accept all, reject non-essential, or customize your choices.”
Step 4 – Design the Banner
Make it visible but non-intrusive.
- Position: bottom center or modal overlay.
- Use high contrast for buttons.
- Equal emphasis on “Accept” and “Reject.”
- Ensure accessibility (keyboard navigation, readable colors).
Step 5 – Add a Preferences Center
A “Manage Preferences” link lets users revisit and modify choices anytime.
Include toggles for each category and a “Save Preferences” button.
Step 6 – Store Consent Logs
For compliance, you must record who gave consent, when, and what categories they selected.
FlexyConsent provides a secure consent log with time stamps and version control — ready for audits.
Step 7 – Test and Optimize
Use A/B testing to measure banner performance.
Track metrics like:
- Acceptance vs. rejection rate
- Banner visibility time
- Drop-off before consent
Never use manipulative UX (“dark patterns”).
Best Practices
- Don’t drop cookies before consent.
- Make the banner mobile-friendly.
- Localize for multilingual audiences.
- Keep your cookie list updated.
Wrapping Up
A GDPR-compliant cookie banner is not just about avoiding fines — it’s about building user trust through transparency.
FlexyConsent automates the entire process: scanning, categorization, logging, and compliance updates — so you can focus on your business, not legal checklists.
👉 Create your compliant cookie banner today with FlexyConsent. Try it free.