108 articles — Page 2 / 12
Configure Prebid.js to honor TCF and USP consent signals across header bidding partners. A publisher-focused walkthrough of the CMP module, GDPR enforcement, GPP, and common timeout pitfalls.
A 2026 publisher guide to keeping consent coherent across phones, laptops, smart TVs, and connected devices: the identity-resolution layer underneath, the GDPR and ePrivacy questions cross-device stitching raises, the technical patterns that propagate consent decisions to the right user across surfaces, and the audit traps that turn a working identity graph into a regulator finding.
A 2026 publisher guide to California's Delete Act and the CPPA's universal opt-out registry: what registered data brokers actually have to do, how the every-45-days deletion sweep changes the audience graph, what the Global Privacy Control signal means in this new context, and the CMP and ad-stack changes publishers need to make to stay compliant without dismantling US measurement.
A practical guide to China's Personal Information Protection Law and its impact on cookie consent for global sites.
A 2026 publisher guide to the consent implications of the EU Digital Services Act: how the DSA layers on top of GDPR and ePrivacy, what the targeted-advertising ban for minors and sensitive-data signals means for ad operations, the recommender-system opt-out obligation, and the CMP changes publishers need to make to keep ad inventory monetisable in the EU's strictest digital regulation since GDPR.
A 2026 publisher and advertiser guide to integrating the LinkedIn Insight Tag with a consent-first stack: what the tag tracks, the GDPR and ePrivacy obligations it creates, the conversion API path that survives the third-party cookie deprecation, the CMP wiring patterns that keep B2B campaigns measurable, and the audit traps that turn a working tag into a regulator letter.
A 2026 publisher guide to running cookie consent and ad tracking on US health websites under HIPAA: what the HHS Office for Civil Rights tracking technology bulletins actually require, when third-party pixels become a Business Associate problem, the difference between authenticated and unauthenticated pages, and the CMP architecture that keeps health audiences monetisable without crossing the PHI line.
A 2026 publisher playbook for migrating from one consent management platform to another: pre-migration audit, parallel-running the old and new CMPs, mapping vendor lists and TCF strings, preserving consent receipts, validating Google Consent Mode v2 signals, and executing a cutover that keeps revenue and compliance intact.
How to integrate cookie consent into SSG and SSR frameworks without breaking hydration, performance, or SEO.